Product & Tech Sales & Marketing Customer engagement Product quality
Increasing customer engagement – Playbook & Workshop Replay by Contentsquare
Contensquare’s best practices to turn customers into ambassadors.
Squad members only Download
Sales & Marketing Marketing Template Tool
Saas Marketing Plan – Template
Annual marketing plan template for marketers and step-by-step guide to structure your roadmap.
Open access Download
Business HR Sales & Marketing CSR ESG Governance
Implementing an effective ESG strategy – Playbook & Workshop Replay by Dataiku
Dataiku’s learnings on how to optimizing your company’s social and environmental impact?
Squad members only Download
Product & Tech Product quality Roadmap
Shape Up methodology – Playbook & Workshop by Lifen and iBanFirst
Guidelines by Lifen & iBanFirst on how to implement this framework.
Squad members only Download
Sales & Marketing PR
Starting an effective PR strategy for your startup – Playbook
The essential elements to set up before speaking with journalists and the fundamentals in sharing your story.
Squad members only Download
Business Sales & Marketing
Remote selling: improving remote sales performance – Playbook & Workshop Replay by Winning By Design
The best tactics to improve sales performance when they operate remotely.
Squad members only Download
Expansion Operations
How and When to Deploy to New Geographies? – Workshop Replay by Brigad
A complete playbook by the former MD of AirBnB and current COO of Brigad.
Squad members only Download
Business Finance Sales & Marketing Pricing Product marketing
Best Practices in Pricing & Packaging – Playbook
A playbook by Dashlane & Simon Kucher to acquire, monetize and retain customers.
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Finance Budget
Saas budget building – Template
Budget template to set up easily a financial forecast.
Open access Download
Business Product Market Fit
Achieving Product Market Fit using the Superhuman method – Playbook
The Step-by-step methodology developed by Superhuman in a bid to better your odds to achieve PMF.
Squad members only Download
Sales & Marketing SEO
SEO Playbook
A complete guide to rock your SEO game, in terms of content, website structure and metrics.
Squad members only Download
HR Sales & Marketing Compensation Sales
Sales Compensation Plan – Guidelines
Full Sales Compensation Plan Guidelines, in French and English.
Open access Download
HR Job Description Recruitment
CFO job description template
Ready-to-go job description to hire your next Chief Financial Officer.
Squad members only Download
Product & Tech Product quality Roadmap
Managing a product roadmap – Playbook & Workshop Replay by Spendesk
Spendesk’s tips on how to prioritize a roadmap.
Squad members only Download
Business Product & Tech Governance Management Team
Agile process and organisation to scale your business – Playbook
Lifen’s CTO playbook on how to extend “Sustainable Growth”the longest to maximize the company’s outcome
Squad members only Download
Finance Exclusive Report
Serena 2020 European SaaS benchmark
A comprehensive data set about European SaaS companies.
Open access Download
HR Recruitment Tool
Serena Talent Club
A talent pool that matches great profiles we meet with job opportunities in our portfolio companies.
Squad members only Download
Business HR OKR
OKRs implementation – Playbook
Playbook to setting up a successful OKR plan.
Squad members only Download
Business Product & Tech Product quality
Setting up an efficient Customer Advisory Board – Playbook
How to set a committee with customers to understand their needs and collect feedback for product priorities.
Squad members only Download
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