Serena Our Most Popular Reports, Playbooks & Templates

Starting an effective PR strategy for your startup – Playbook

The essential elements to set up before speaking with journalists and the fundamentals in sharing your story.

The best tactics to improve sales performance when they operate remotely.

A complete playbook by the former MD of AirBnB and current COO of Brigad.

The Step-by-step methodology developed by Superhuman in a bid to better your odds to achieve PMF.

A complete guide to rock your SEO game, in terms of content, website structure and metrics.

Full Sales Compensation Plan Guidelines, in French and English.

Ready-to-go job description to hire your next Chief Financial Officer.

Spendesk’s tips on how to prioritize a roadmap.

Lifen’s CTO playbook on how to extend “Sustainable Growth”the longest to maximize the company’s outcome

A talent pool that matches great profiles we meet with job opportunities in our portfolio companies.

Playbook to setting up a successful OKR plan.

How to set a committee with customers to understand their needs and collect feedback for product priorities.