Sales & Marketing SEO
SEO Playbook
A complete guide to rock your SEO game, in terms of content, website structure and metrics.
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HR Sales & Marketing Compensation Sales
Sales Compensation Plan – Guidelines
Full Sales Compensation Plan Guidelines, in French and English.
Open access Download
HR Job Description Recruitment
CFO job description template
Ready-to-go job description to hire your next Chief Financial Officer.
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HR Management
Off-site deliverable – Templates
As your company grows from 10 to 200 people, here’s how to build your own management rituals.
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HR Job Description
Chief Marketing Officer Job Description – Template
The job description you need if you’re on the hunt for your next CMO, whether you’re a BtoB or BtoC.
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Sales & Marketing Sales process
Setting up a structured sales process – Playbook
Guidelines to choosing the right sales process, setting it up, monitoring its implementation, and more.
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Sales & Marketing CRM Sales
Implementing CRM – Playbook
Guidelines to choosing a CRM, setting it up, and ensuring data quality.
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Business Cohorts
Building cohorts – Template
An in-house tool to efficiently translate raw data into a proper cohort analysis.
Open access Download
Product & Tech Product quality Roadmap
Managing a product roadmap – Playbook & Workshop Replay by Spendesk
Spendesk’s tips on how to prioritize a roadmap.
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Business Product & Tech Governance Management Team
Agile process and organisation to scale your business – Playbook
Lifen’s CTO playbook on how to extend “Sustainable Growth”the longest to maximize the company’s outcome
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Finance Exclusive Report
Serena 2020 European SaaS benchmark
A comprehensive data set about European SaaS companies.
Open access Download
HR Recruitment Tool
Serena Talent Club
A talent pool that matches great profiles we meet with job opportunities in our portfolio companies.
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Sales & Marketing Marketing Tool
Automated BtoB lead generation stack – Playbook & Workshop Replay by Hull
The best tools for generating raw lists from external data, enriching and validating data, excluding past, pending, current customers, populating email outreach tool…
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Business HR OKR
OKRs implementation – Playbook
Playbook to setting up a successful OKR plan.
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Finance HR Product & Tech Sales & Marketing Tool
Serena’s Ultimate Tool Pool
+ 180 recommended tools database that covers all of the departments: marketing, sales, HR, Finance…
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Business Product & Tech Product quality
Setting up an efficient Customer Advisory Board – Playbook
How to set a committee with customers to understand their needs and collect feedback for product priorities.
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